Creative Solutions in the Outdoor Recreation Industry
My work at Recreational Equipment, Incorporated. 2022-2023
I was a Green Vest at R.E.I. from 2022-2023, working as a Sales Lead in the Softgoods department where I helped lead a team that transformed the department into a fun, shoppable, and beautiful department that saw increased sales and great customer and corporate feedback. I developed creative solutions to some of the opportunities in the department such as organization, product knowledge, and visual merchandising training. I was also nominated for an Anderson Award, a peer nominated award that is one of the most prestigious awards in the company.
Details Matter
I collaborated with the warehouse lead
to use old camping gear as
planters. I planted easy-to-care-for
plants in them and displayed
them throughout the department.
There was even a plant in a
hiking boot in the footwear department!
I coordinated several major department swaps. I used sales metrics, employee/manager feedback, inventory, and customer shopping trends to present my plans to management. I then teamed with my direct manager to schedule a team to implement the changes. I was able to increase sales in several of the departments based on these changes.
-
Organizing categories and designing a flow to the fixtures to guide customers was imperative to making the salesfloor appear purposeful and shoppable.
-
Working with the Visual Manager, we analyzed sales to understand what was working and what needed to find a new home to better showcase it.
-
Using the company provided floorsets, we trained the team and developed a culture that understands the importance of visual merchandising.
